550 Privacy Policy — User Data Protection
This policy explains how 550 collects, uses, and protects the personal information of users in Malaysia. Please read it carefully before using our platform.
Effective Date: 1 January 2026
1. Information We Collect
When you register or use platform 550, we collect several categories of information to ensure our services run smoothly and securely for all users in Malaysia.
Account Information: Full name, date of birth, email address, phone number, and the password created during registration. This information is required to verify your identity and enable access to your account.
Payment Information: Transaction-related details such as the payment method used (Boost, GrabPay, Maybank2u, CIMB Clicks), deposit and withdrawal history in MYR (RM), and information required for the KYC process. Full card numbers are not stored on our servers.
Device & Browser Information: IP address, browser type, device operating system, screen resolution, and general location data. This information helps us detect unauthorised access and optimise the platform display for your mobile device.
Usage Data: Records of in-platform activity including login times, pages visited, bets placed, and interactions with platform features. This data is used to improve the user experience and detect suspicious activity patterns.
Summary of Data Collected
- Personal registration information
- Transaction records in MYR
- Device and browser data
- General location information
- Platform activity history
2. How We Use Your Information
550 uses the information collected solely for purposes related to platform operations and service improvements for Malaysian users. We will not use your data for unrelated purposes without your prior consent.
The primary purposes for using your data include:
- Creating and managing your user account
- Processing deposits and withdrawals in MYR
- Verifying identity through KYC procedures
- Detecting and preventing fraud or unauthorised access
- Sending important account-related notices
- Complying with applicable legal requirements
Beyond operational purposes, we also use aggregated data (which does not identify individuals) for internal analytics — to understand overall usage patterns, improve the Bahasa Melayu interface design, and optimise platform performance on mobile devices.
If you have given your consent, we may send you promotional information relating to platform updates, feature enhancements, or relevant content in categories you follow. You may withdraw this consent at any time through your account settings or by contacting our support team.
4. Data Storage, Security & Sharing
550 users' personal data is stored on servers protected with industry-standard SSL encryption. We restrict access to user data strictly to staff who genuinely require it for operational and technical support purposes.
Your information will be retained for as long as your account is active or as long as necessary to fulfil our legal obligations. Following account closure, data will be deleted or anonymised within the period set out by our internal policy.
Third-Party Sharing: 550 does not sell, rent, or trade users' personal information to third parties for marketing purposes. Information may only be shared in the following circumstances:
- Authorised payment service providers (for processing MYR transactions)
- Legal authorities where required by court order or applicable law
- Technical service providers bound by strict confidentiality agreements
5. User Rights & Contact Us
As a 550 platform user in Malaysia, you have the following rights regarding your personal data:
Request a copy of the personal data we hold relating to your account.
Update or correct any inaccurate information in your account.
Request deletion of your personal data, subject to legal obligations.
To exercise any of these rights, or if you have any questions regarding this Privacy Policy, please contact the 550 support team by email at [email protected]. We aim to respond to all privacy-related requests within 14 business days.
550 reserves the right to update this Privacy Policy from time to time to reflect changes in data practices or legal requirements. Any significant changes will be communicated via your registered email or through a notice on the website. Continued use of the platform after changes take effect constitutes your acceptance of the updated policy. For more information on related policies, you may refer to Terms & Conditions or by contacting us via FAQ.
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We put the security and privacy of every Malaysian user first. Register today and enjoy a trusted Sports Betting platform.